About Jon

Jonathan Caliguire is the founder and CEO of Ritual Organics, a tallow skincare brand, and the writer of Friendology, a blog about friendship. He lives in Waialua on the North Shore of Oahu, Hawaii.

Before Ritual Organics, Jon worked as a photographer and filmmaker under the name EyeLights Creative — portraits, travel work in Iceland and Havana, real estate, and events. He also freelances for Soulcare and creates content on TikTok, Instagram, and YouTube.

TODO(Jon): review this bio; add founding year of Ritual Organics, the Friendology book details, and press mentions.

Why “EyeLights”?

From Jon's original site: “I've always taken interest to the role that people's eyes play in a composition and the way they seem to illuminate everything else going on in a portrait.”